The European Film Agencies Directors Association (EFAD), led by Secretary General Sevara Irgacheva, focuses on supporting European audiovisual works through public funding. EFAD, with 38 members from European countries, focuses not only on production but also on visibility and accessibility for the public. The organization collaborates with media regulators and contributes to EU consultations, particularly regarding the Audiovisual Media Services Directive (AVMSD). EFAD emphasizes the importance of public funding for cultural policy and the need for strong public policies to preserve cultural diversity.

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