Global investment in content is expected to reach $255 billion in 2026, a 2% increase from the previous year, according to a report from the UK-based Ampere Analysis. Streaming services are expected to invest $101 billion, representing approximately 40% of total spending. This highlights the growing dominance of streaming platforms over traditional broadcasting models, which face financial constraints due to declining advertising revenue and rising production costs. In the US, commercial broadcasters are reducing their spending, while outside the US, broadcasters are maintaining a more stable investment.

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