Kas Jansma has joined GreenScreen to professionalize sustainability in the media sector. Jansma emphasizes the importance of bringing together fragmented initiatives into a cohesive movement. GreenScreen, led by founder Tobias Wilbrink, is collaborating with partners such as the Netherlands Film Fund on a sustainability roadmap for the sector. The organization offers training for sustainability managers and develops programs for the Netherlands Film Academy. GreenScreen strives to accelerate the transition to a sustainable media sector.

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