Animator Joost Lieuwma discusses his weekly YouTube series, Cartoon Box, which he has been producing for almost ten years. His platform has 10 million subscribers and the videos have been viewed 2 billion times. Lieuwma, who previously created short films with Studio Frame Order, doesn't have fixed characters in his cartoons, which range from awkward dates to superhero adventures. His minimalist style and humor attract a large audience, particularly in Asia. Lieuwma carefully writes and plans his jokes, despite the pressure of weekly deadlines.

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