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Editude
If there\'s one aspect of sponsorship that REAAL Insurance understands, it is the link between human sports and human passion. The respected insurance company is currently chief sponsor of the Dutch Davis Cup team, but also more broadly supports the ambitions of talented players, including the physically challenged. The question put to Zcene was to devise an audiovisual connection between top-notch players and REAAL Insurance in a dynamic twin portrait of ambitious sportsmanship and motivated sponsorship.